P005 → Zales
Serena Williams, the multi-faceted woman that she is, collaborated exclusively with Zales to create her own jewelry line. To promote the launch of this partnership, we were tasked with creating a campaign that spoke to a different side of Serena. A more playful, bold side.
Client: Signet (Zales)
Creative Director: Ryan Spelliscy
Art Director: Mariam Alqasim
Director: Margo Weathers