Rebecca skinulis

Square empowers sellers around the world to manage their businesses. However, some of the European market has been slow to jump on the bandwagon. Our team was tasked with creating several case studies to showcase how these EU small businesses have grown with the help of Square.

My job was to craft insightful interview questions that would help shape a unique narrative for each business we were featuring. I worked alongside our partners in Spain, France, and Ireland to bring these stories to life.

Read about the French bakery selling healthier bread here, the Irish friends selling poke here, and the Spanish gelato shop obsessed with authenticity here.

There’s a serious lack of BIPOC representation in the arts. You can see it in every design studio, ad agency, or art gallery.

That’s why Juliet, an ad agency, created Homepage For Change. They turn homepages into platforms for BIPOC students to show off their work. And like true artists — they’re paying them for it.

I was fortunate enough to be asked to help launch this initiative, crafting how the program would work and helping build a branded site that was intuitive and eye-catching enough for young, talented artists.

See more at homepageforchange.com

Serena Williams, the multi-faceted woman that she is, collaborated exclusively with Zales to create her own jewelry line. To promote the launch of this partnership, we were tasked with creating a campaign that spoke to a different side of Serena. A more playful, bold side.

Watch the campaign video here.

MoroccanOil had achieved cult status for their luxurious hair oil but needed a little help gaining the same following for their body collection. So, we helped them launch a global campaign that engaged all the senses, welcoming a new experience for their customers with six transportive scents and a range of oil-infused body products.

See the spot here.

When Grand Marnier tasked us with creating a holiday campaign, we decided not to sell Grand Marnier. We sold a cocktail fit for the times — the Grand Good Riddance. We created video content, social posts, and contextual OOH that celebrated the end of what is now infamously known as a very unprecedented year.

Find the cocktail recipe right here and here.

Who doesn’t love a cold, tall glass of milk? And with Fairlife, which has 50% more protein and 50% less sugar, you can sip on milk that loves you back. We created some sweet and simple content that relayed this sentiment.

Watch the spots right here and here.